Our Mission

Having spent decades working in the financial markets we have become frustrated by how many retail investors still lose money.

Our mission is to provide retail traders and investors with the tools and knowledge to help them achieve their trading and investment goals.

There is a wealth of knowledge in the world to help people become better traders and we want to make the best books, courses and brokers, easily accessible in one place.

We are not offering advice; we are simply trying to find the best resources to help you become a better trader.

Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for, it is a thing to be achieved.” ― William Jennings Bryan

Our Mission

Our Methodology

We will be talking to successful fund managers, traders, authors, educators and mentors to bring you the experience of industry professionals.

We are building a library of books recommended by other traders that have helped them on their journey.

We have a rigorous testing procedure to find the most trusted and respected courses and platforms.

To find out more about testing procedures please click the link for more information on Courses and Platforms.

However, it doesn’t stop there. We need your help whether you are new to trading or Warren Buffet.

We need you to tell us what books, courses or brokers have helped you on your trading journey so we can share your knowledge with the trading community.

Our Methodology

Our Principles

We endeavour to provide the most accurate and impartial reviews possible. All books, courses or platforms must have an excellent rating by an independent review system like https://www.trustpilot.com.

We are not regulated by the FCA but we act to the best of our ability as though we are, and we adhere to their key principle – ‘All firms must be able to show consistently that fair treatment of customers is at the heart of their business model.’ https://www.fca.org.uk/firms/fair-treatment-customers.

We do have partnerships with Amazon and many of the course providers and platforms who will compensate us should you use any of these services.

This does not affect the price you pay or the service you receive, except where we have special discounts that make the product cheaper.

Our Road Map

We aim to develop a strong and robust community of traders who can help us create valuable content which will result in a role for a dedicated community manager.

Our content will grow rapidly with new input from the community but to start we have posted some of our favourite books, courses and platforms, to get the ball rolling.

We will publish a quarterly newsletter featuring unique content and special offers: Subscribe Now if you haven’t already.

Currently all our books are sold via Amazon but we hope to create our own online shop in the future.

While the world may be predominantly online, we aim to have a physical mobile shop so we can bring the books directly to you; at trade fairs, book signings and the like.

We will keep you posted on our progress!

Our Road Map